Local Markets Served

Residential Areas Served

Family-owned Gerrard-Hoeschler, Realtors® leads the local real estate market, with a generations-long history and a constant eye to the future. For 70 years, Gerrard – Hoeschler Realtors has provided the region with personalized residential and commercial real estate service. It all started with two La Crosse real estate pioneers, Jake Hoeschler, who founded Hoeschler Realty in 1950, and Bill Gerrard, who founded Gerrard Realty in 1954. Seven decades later, our methods have changed, but our mission and approach to service remain the same. We treat our clients and team like family, always do what’s right and we never stop learning or improving.

We live here. We love it here. And since we’re “locals” ourselves, we bring unparalleled local knowledge and insight. We’re family owned, we treat every client like family and wouldn’t have it any other way. We’re proud to help every generation create their own stories.